Who said it’s time to say goodbye to traditional TVs?
It may be surprising, but since 2011, only 3.5% of 11.8 million television-watching Canadians have cut the cord. In fact, it only started cutting after the arrival of Netflix.
Television providers are still having a tough time, just to be clear, and who wouldn’t? Internet viewing is a vicious competitor with it’s significantly cheaper prices, flexibility and variety. It’s up to TV providers to pull together great enough programs to offer a value proposition that people are willing to pay that extra for. They do, undeniably, have a great competitor advantage of much more money to pay for the ought-after content that Netflix is lacking.
Samsung has been forecasting trends, and has recently come out with a line of elegant 3D TVs, expecting to catch in on that market while it’s still much alive.
Hopefully, when a generation arrives that doesn’t bother to ever get a TV subscription, TV providers will move quickly enough as to not end up like Blockbuster when Netflix arrived.