Facebook creates “internet.org”, an alliance with a goal to bring about internet access to 4.4 million people around the world who do not already have it. This project will call upon the collaboration of many developers, mobile operators and device manufacturers to find ways for more people to go online.

It has stirred up a level of controversy, with from Zuckerberg masking behind charity to fuel facebook’s future profits. Many argue that they are complete out of touch with what the developing countries really need, such as clean water, shelter, and education.

So because it is not stated as a non-profit, does it really mean it’s all just a greedy plan to reap profit from second and third world potentially new facebook users? I’d advocate that even if it is, they are doing no harm. While it is arguable that many firms mask profit-driven plans under a surface of corporate responsibility, in this case, providing internet to a disconnected population only opens up a world of new opportunities. Suddenly, massive amounts of data is available to them, and they can reach out to grab these opportunities.

In all, it’s a win-win situation where Facebook makes profit while fueling a social initiative.

reference:

http://www.wired.com/business/2013/08/facebooks-selfish-gift/