Paramdeep Singh's Blog

Nestle India’s Loophole

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In the summer of 2015, the FMCG market of India was shocked on the release of a statement regarding Nestle India’s instant noodles, Maggi. The Food Safety and Standards Authority of India (FSSAI) reported the mixing of monosodium glutamate (MSG) and a high content of lead in Maggi. According to rules set by FSSAI, MSG should not be added to food for infants below 12 years of age, but is allowed in the seasoning used for the noodles. Although Maggi claims that its product didn’t contain any MSG, the lab…read more

Oct.17
0

OnePlus Marketing

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Chinese phone manufacturer OnePlus is one of the many selling high-end smartphones at comparatively low prices. The OnePlus One released in the April of 2014 and the OnePlus two released in the August of 2015. The most unique part of the product is that, even though the price is low, not everyone and anyone can buy the phone. The mobile phone can only be purchased by a person who has an invite for it. The company doesn’t do any marketing for the product. This saves them a lot of money…read more

Oct.04
0

Bajaj Auto’s $2000 Quad

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Quad or the RE60, is an example of a quadricycle in India. It is manufactured by Bajaj Auto. Bajaj is a key company in India producing three wheelers and the RE60 is the first step in their new venture. Bajaj RE60 was expected to challenge Tata Nano in India. However the RE60 is not legally classified as a car and therefore cannot be sold to individuals. In 2013, the Indian government classified it as a quadricycle. It cannot reach speeds of 90km/h and therefore can only be used for commercial…read more

Oct.04
0

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