It is Black Friday: More customers, better performance evaluation.

While reading Douglas  Mackellar’s blog post on the upcoming Black Friday, it reminded me of the class on performance evaluations. Black Friday is a big day for a lot of retail businesses as it’s the day people go on a shopping spree due to the discounts offered in most stores. As pointed out in his post, Douglas identifies one potential gain of Black Friday as “create[ing] a relationship with consumers prior to the Christmas season”, however, the retail store managers also benefit from this as well.

While all store managers dread the prospect of Black Friday due to the long hours and the constant flow of customers into the stores, this is the best opportunity to increase their performance appraisals. Companies usually recognize the turn in products sold with the number of customers entering the store, so Black Friday would be the best time for managers to motivate their employees and focus on building those relationships with customers because it will lead to more customers at their retail stores in the future. More customers willing to buy products in the future would mean a better performance evaluation and increase pay.