Social media, such as facebook, instagram, snapchat, ect. now composes a great part of modern social life. In stead of spending time to make face-to-face connect with other people, we now can easily “poke” them on social media page. Besides connecting friends, social media can also be a great way to build relationship with customers.

Instagram is cool way to connect with your socially engaged consumers. There are 130 million active users on Instagram every month, and every day 1 billion photos are liked. Use the app right, and you could have an instant viral marketing success. Use it wrong, and your efforts on this young site could be a big empty fail. Using hashtag is a important skills to make your instagram account stand out. It’s a big way of how users can find you through their mobile Instagram searches. Many brands, such as H&M, ZARA, are now host photo competition on instagram by using specific hashtags. This tactic both promotes your contest, gets customers to actively involved in brand value proposition, and gives your consumers a distinct tag to connect with others participants and other unexpected cool thing that may deepen your brand value.

Also, to build a successful marketing instagram, you also have Share followers photos on your social sites. Show your customers you appreciate them by acknowledging their cool photos, and share them with your Facebook fan or Twitter followers. By doing so, a company is no longer a distant brand that exists only when customer trying to reach it, but it becomes a intimate friend with customer.

In class, we learned that shortening inventory days is important for matching demand with supply. For the companies who are unable to take advantages in short inventory, social media could be a great way to get feedback from their customer in time and build a positive to make customer actively understand a company’s value and soul.