Looking at current smartphone trend, we often find that the giant tech companies like Apple and Samsung are taking majority share of the market. When signing up for a mobile plan, we often look at and compare the monthly fees with the price of the smartphones that are offered for a discount price. Without a regular or a premium mobile plan, a standalone smartphone can be easily priced around $500 to $700, which is not an inexpensive investment for people living in developing countries.
To provide better access to its customers in developing countries, Google has found a way to get unstrapped in the markets with their “Android One” series. Manufactured in India, this new series of smartphones are sold for under $120 each. While making these phones more accessible and affordable, Google still managed to offer well-rounded features. This competitive advantage of low-cost production also made these phones as disruptive innovations in the smartphone market.
However, it is evident that other competitors are also promoting their “low-cost” smartphones, such as Motorola and Sony. Moreover, the emerging smartphone makers in China will more likely to bring the most disruptive innovations in the market with their low-price yet powerful smartphones. For examples, Huawei Ascend series offer competitive pice with higher functions. Smartphone maker, Xiaomi, has overtaken Samsung in China after first launched in 2011, making it to the third largest smartphone makers in the world.
This is a comment on Dominique Cai’s Blog
Read more news about Xiaomi: http://www.ecumenicalnews.com/article/xiaomi-now-the-third-largest-smartphone-maker-in-the-world-surpasses-samsung-sales-in-china-27106