How important is organizational culture to a firm?

For Zappos, corporate culture is the brand. The positive culture brings enthusiasm and connects people together in a family-like atmosphere. As suggested by the 80/20 Rule, Zappos Insight encourages managers to spend 20% of their time with their employees to strengthen the emotional connections within the groups.

This may seem counterproductive, but a small investment each day could create a huge difference in the long run. By spending a small amount of time daily to build relationships with team members, leaders can get to know individuals’ passions and strength better and become a more efficient coach. Zappos Insights Trainer, Kelly Wolske, says “when strength and passions collide, that’s real purpose.” It also builds a new level of awareness as mutual respect and trust grow through communication. Employees feel less stressful in the work environment and there is less “boss wall” between the employees and the employers.

It is evident that corporate culture plays a critical role in human resource management. The employers certainly play a leading role in building the organizational cultures within one firm, and leadership and culture are two concepts that are intricately connected.  A company can benefit from various aspect when people feel more comfortable and accountable with each other and there is a team effort working towards a common goal.

This is comment on an external blog:

http://www.zapposinsights.com/blog/item/5-benefits-of-getting-to-know-your-team