The Atlantic skies will be more crowded than ever this summer as WestJet will be running test flights over the Atlantic to Europe. The company will begin to offer its transatlantic flight in June with seasonal non-stop flights from St. John’s to Dublin, Ireland and direct flights from Toronto to Dublin.

The Globe and Mail article: http://www.theglobeandmail.com/report-on-business/westjet-goes-trans-atlantic-with-new-dublin-flight/article15455464/

As WestJet prepares for the new flights, many questions concerning the company’s future have been asked. It has been reported that while management is looking at the potential for expansion in Europe, their main focuses are the domestic and regional services.

CBC article: http://www.cbc.ca/news/canada/calgary/westjet-to-go-transatlantic-with-flights-to-dublin-1.2427850

While this new service creates a huge opportunity for WestJet, it does much more than increase revenue. This new service will attempt to establish WestJet in Europe as well as increase the company’s brand recognition. It also gives the company the opportunity to learn about the European market and how they would have to operate.

Overall, this is a huge opportunity for the company and will be very beneficial if their first transatlantic offering is successful.