Online reviews have become the norm in today’s society. Services such as Yelp have provided this service while promoting the idea of researching products before buying them.

The latest industry to adopt this model is the restaurant industry. With the holiday season quickly approaching, review-hungry Canadians are looking for restaurants to satisfy their appetites coupled with a dining experience leaving them hungry for more.

View the Vibe, founded by Nicki Laborie, is a platform where short video act as movie trailers for restaurants; to convey the restaurants atmosphere. These videos are distributed via social media, and give customers a little taste of what to expect.

Lately, the success of restaurants is no longer entirely dependent on its cuisine, rather as an entertaining, unique and enjoyable venue to experience a meal. It is these other attributes that are becoming more and more important for modern restaurants. For example, The Richtree Natural Market has elevated their dining experience with interactive tables, digital menus and activities while still serving up delicious food. As the industry grows, more and more restaurants will provide services like Richtree, eventually becoming the norm

Globe and Mail article: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/how-restaurants-are-using-technology-to-transform-the-dining-experience/article15411158/