The rise of new technology has been an incredible catalyst in developing new marketing techniques in hope of capturing consumers’ attention and business. Living in a digital era, it is imperative that we, as marketers, implement the right strategies to stay one step ahead of the competition. The recent combination of social and digital medias paired with new technology has paved a new path for the marketing domain.

It is nothing new that story telling is one of the best ways of creating customer engagement; people are able to connect and relate to stories better than anything else. Immersive experience marketing has taken story telling even further by placing consumers inside and in control of the story. Now with new virtual reality technology, consumers are able to live whatever experience they are being sold before even making a purchase. It gives the chance for consumers to experiment and see for themselves which often results in an increase in sales. Such an experience would provide companies with greater exposure and overall brand awareness by building a connection between the end consumer and the brand.

Some industries have already begun adopting VR technology. Real estate and tourism have been transformed by this technology allowing consumers to experience the sights of an amazing vacation destination or their future home. Who knows how this incredibly technology will be used by future industries, but it’s fair to say that the combination of immersive experience marketing and virtual reality technology will be a duo to be reckoned with in the coming years.

two other articles on VR and immersive experience marketing

eMarketer – https://www.emarketer.com/Article/Virtual-Reality-Immersive-Medium-Marketers/1013526
tweakyourbiz – http://tweakyourbiz.com/technology/2016/11/09/why-immersive-experience-is-the-future-of-marketing/