Jan 20 2011
Coca-cola’s marketing success with Olympic
I love coca-cola, probably the same as other people do. This amazing pop has greatly influenced many generations. Warren Buffet likes it, and he had been kept investing its stock. While on the other hand, its only competitor – Pepsi-cola, now seems its momentum has become less powerful in the market.
How coca-cola is getting so successful today?
The answer is its high-efficiency marketing strategy.
One of is successful marketing strategy is that it catches every big sport-competition, which is the culture issue of the macro-environment. Well, we can look at the recent three big sport-game. 2008 Beijing summer Olympic games, 2010 Vancouver winter Olympic games also the coming 2012 London summer Olympic games. Without any doubts, the most brand people saw or will see on the street on the TV and radio most frequently is the coca-cola sign.
With Olympic,Coca-cola now is more than just a pop-drink, it adds sports value to it. Also we can see, coco-cola is the honor supporter of the Olympic games, and it spent much money on its advertisement and activities regrading the Olympic. People sub-cautiously accept the relationship which connects coca-cola and Olympic. As a consequence, when talking about Olympic, naturally coca-cola will comes up. Does anyone will think about the Pepsi-cola? I don’t think so.
The next coming 2012 London summer Olympic, Coca-cola again will become a honor supporter. At that time, people will again see coca-cola’s advertisements and activities. This huge marketing success is incomparable by any other beverage company. When we look into it, it is simply just focus on a little aspect of the macro environment which is the culture. Also a great partner- the “Olympic”
coca-cola also was the one of honor supporter of Vancouver 2010 winter Olympic games.
