Sha Qiang BLOG

A while ago, Starbucks changes its new logo with only the female image left. I read blog from Ruth Widjaja regarding the new changing of logo.https://blogs.ubc.ca/ruthirmawidjaja/2011/03/09/starbucks-specializing-in-coffee-no-more/. According to the blog, the purpose of this changing is to “introduce new product categories”. For example, Starbucks has new product “mini cupcakes” and “cake pops”. Overall, they are not focus on coffee, they are doing more. However, the new logo seems not so favorite among the consumers, also some articles pointed that this changing is useless. Anyway, though the Starbucks has not received positive feedback from the market, hope it will have efficient marketing strategies after.

Well, Not only Starbucks Coffee has changed their logo, many famous brand also did that. Let’s have a look.

1. Apple.

Apple’s logo stands for popularity, fancy, technology. But back in old days in 1976, can you tell me what logo stands for?

2. Canon

..I think the first logo is Buddha,  it made a huge change after.

3. IBM

IBM once was not IBM is called ITRC.

4. Nokia

Wired.

5. Pepsi

Pepsi is the one who changes its logo a lot.

Nowadays “more than 90 million members in 200 countries world-wide, LinkedIn’s heaviest users are job-hunters and recruiters”. This means there is a huge potential market behind this, which is as strong as the Facebook. However, the key feature of LinkedIn is regarding the business connection unlike the feature of Facebook which is entertainment and social lives. According to http://www.brandchannel.com/home/post/2011/03/10/LinkedIn-Today-Social-News.aspx, now the LinkedIn website proposed that they are going to socialize the news for their members. “Its just-launched news aggregation section, LinkedIn Today, features headlines flagged by other users in your LinkedIn network, along with the ability to follow headlines by media brands includingThe Wall Street Journal, CNN Money, NPR, Bloomberg, Harvard Business Review – and news by industry.”

Even though Somebody somehow doubt that,because with new-release news, the first option  is Twitter. However, my personally think it is quite profitable to implement this suggestion. First, LinkedIn is a business connections based website, in order words, there is a large number of high-value consumers. Especially today, business people are trying so hard to catch up the valuable news, LinkedIn could satisfy this demand. Second, somebody worried about this suggestion is like repeating what twitter has done. I checked some features that linkedin has listed, for example, “Create a personalized newspaper based on industries of interest to the user” this is more useful than twitter.

It is undeniable that, linedin also very popular among the business students, for Sauder school, probably because of comm299. Anyway, it is a very great tool for a business student to connect the business world. I joined the group of Sauder Alumni Group on linedin, I found a alumni who graduated in 1991, now working in Shanghai as VP of a Incorporation. I send a message to him with introduction of myself. Out of expectation, he replied me with kindness. We had a good conversation, and planned to meet in Shanghai.

WOW! that’s how linedin works!

Nokia had been leading the cell-phone industry for many years before Iphone came out. With good quality, innovative, affordable price, Nokia has always been the first choice for consumers. Also Nokia confidently told every that every four second, a Nokia cell-phone is sold in their commercial.

I had been using Nokia phone for many years, honestly, very good quality. One example is that, I dropped it for many times, but it still worked well. At that time, Symbiam operating system was treated as the smart phone system. People can download applications from third party, even though the quantity and quality was limited. Anyway, people love Nokia.

This amazing fairytale was broken since Iphone came out. Apparently, Iphone is  critical. However, no matter how you don’t like it, how many issues it has, people all over the world are crazy about it, it seems nothing can stop it. Seems people are focusing on the Iphone, or we can say Iphone is so good that people somehow ignore new cell-phone from Nokia. Nokia could be suffering during these years.  Last week, I grabbed a Nokia N8 for using, compared to the Nokia old models , this N8 made a large progress. Sadly,the sale was cold.

Well, Nokia has to do something, otherwise, it may have to make shoes again.

Beginning 2011, Nokia will use Microsoft’s Windows Phone for its main smartphone operating system. The reason for this is that the smartphone battle is now a war of ecosystems rather than just devices. An ecosystem consists of devices, services, third-party providers, a strong app market and delighted customers. Microsoft, Nokia and its other partners will form a strong ecosystem to bring innovation and choice into the market. MeeGo now becomes a platform for future disruption of the market through innovative and different devices. Symbian will continue to be supported and developed as the full product portfolio takes shape.

Let’s wait for some changes.

At today’s global view, the marketing share of Microsoft inc is much larger than Apple inc. Most of families, schools, business are using the windows as their operating system, while mac seems only used by some industries such as music, media. People know mac but they are familiar with it.

It is undeniably that Microsoft has huge success of its marketing strategy. Using China as example, at the beginning of  time when China began to use computers, only Microsoft came with its windows95. As a result, Microsoft has gained huge profit since then. Of course, as we known, Bill Gates is the richest man in the world not Steve Jobs.

However, this situation has been changed since the great product Iphone came out which brought cell phone into smart phone era. The technology,the design, the function of this new smart phone gave people a new experience with using cell-phone. Somehow it changes the lifestyle of people. For instance, with the calender application or other calender application on app-store, people can no longer carry the agenda or notebook with themselves to reminder what’s next event.

Besides its innovative technology, apple’s marketing strategy on iphone is very critical however it is very successful. From consumer’s view, even tough iphone every year has a new product, and usually the new generation is much better than the old generation, but consumers still want to buy it instead of  switching to apple’s competitors. How apple makes that happen?  There are many reasons, I will analyze next blog.

Since iphone keeps attracting people’s attention also extremely satisfies its customers. At the same time, ipad, new ipod came out to the market.

As a result, people are now interested  into other apple’s product, which is Mac. Sooner or later, Mac will become very popular, because in fact Mac is much better than Windows.