Mar 03 2011
My understanding regrading how Iphone saves apple.
At today’s global view, the marketing share of Microsoft inc is much larger than Apple inc. Most of families, schools, business are using the windows as their operating system, while mac seems only used by some industries such as music, media. People know mac but they are familiar with it.
It is undeniably that Microsoft has huge success of its marketing strategy. Using China as example, at the beginning of time when China began to use computers, only Microsoft came with its windows95. As a result, Microsoft has gained huge profit since then. Of course, as we known, Bill Gates is the richest man in the world not Steve Jobs.
However, this situation has been changed since the great product Iphone came out which brought cell phone into smart phone era. The technology,the design, the function of this new smart phone gave people a new experience with using cell-phone. Somehow it changes the lifestyle of people. For instance, with the calender application or other calender application on app-store, people can no longer carry the agenda or notebook with themselves to reminder what’s next event.
Besides its innovative technology, apple’s marketing strategy on iphone is very critical however it is very successful. From consumer’s view, even tough iphone every year has a new product, and usually the new generation is much better than the old generation, but consumers still want to buy it instead of switching to apple’s competitors. How apple makes that happen? There are many reasons, I will analyze next blog.
Since iphone keeps attracting people’s attention also extremely satisfies its customers. At the same time, ipad, new ipod came out to the market.
As a result, people are now interested into other apple’s product, which is Mac. Sooner or later, Mac will become very popular, because in fact Mac is much better than Windows.