Mar 17 2011
Business Version FACEBOOK: Linkedin
Nowadays “more than 90 million members in 200 countries world-wide, LinkedIn’s heaviest users are job-hunters and recruiters”. This means there is a huge potential market behind this, which is as strong as the Facebook. However, the key feature of LinkedIn is regarding the business connection unlike the feature of Facebook which is entertainment and social lives. According to http://www.brandchannel.com/home/post/2011/03/10/LinkedIn-Today-Social-News.aspx, now the LinkedIn website proposed that they are going to socialize the news for their members. “Its just-launched news aggregation section, LinkedIn Today, features headlines flagged by other users in your LinkedIn network, along with the ability to follow headlines by media brands includingThe Wall Street Journal, CNN Money, NPR, Bloomberg, Harvard Business Review – and news by industry.”
Even though Somebody somehow doubt that,because with new-release news, the first option is Twitter. However, my personally think it is quite profitable to implement this suggestion. First, LinkedIn is a business connections based website, in order words, there is a large number of high-value consumers. Especially today, business people are trying so hard to catch up the valuable news, LinkedIn could satisfy this demand. Second, somebody worried about this suggestion is like repeating what twitter has done. I checked some features that linkedin has listed, for example, “Create a personalized newspaper based on industries of interest to the user” this is more useful than twitter.
It is undeniable that, linedin also very popular among the business students, for Sauder school, probably because of comm299. Anyway, it is a very great tool for a business student to connect the business world. I joined the group of Sauder Alumni Group on linedin, I found a alumni who graduated in 1991, now working in Shanghai as VP of a Incorporation. I send a message to him with introduction of myself. Out of expectation, he replied me with kindness. We had a good conversation, and planned to meet in Shanghai.
WOW! that’s how linedin works!