ASOS has reported its 23% rise in full-year profits. Probably, there might be a question coming up: why could ASOS get this much profit. As we all know that, there are lots of online shopping websites nowadays and it is quite competitive to survive for online shopping companies. What kind of strategies that ASOS use to target the market? Its free shipping all over the world and the company focuses on the international market have greatly boosted its profit. Also, for the ASOS online shopping, it not only sells its own brand items, but also sells other various brands’. For example, “Primark began selling a number of items online through ASOS’s website”. This strategy made customers shopping more easily and conveniently. Moreover, ASOS also launched Russian
-language version and it has 6.5 million active customers. This demonstrates that the strength of the ASOS is that it is differentiable compared to other competitors and has the feature of free shipping worldwide. There are not many online shopping companies are involved world widely. Most are focusing locally or delivering to serveal countries. Once you get to its main webpage, the “FREE DELIVERY WORLDWIDE” is attractive. It can also be seen as ASOS is always extending its international market. Also, in the website, we can easily change the currency so that it is more obvious for us to see the price. ASOS offers 10% discount for students as well and it has a category, which always sell discount clothing and other accessories. Surely, ASOS put lots of efforts to run its company and at least, most girls know it, which can prove it is well-known.