America territory McDonalds (MCD) acknowledged recently in the U.S. market since the company was blamed with the poor quality of customer service and to recognize that its rapid introduction of new menu with too much food is a wrong move, this move largely lead to decline of service quality.

According to reports, president of McDonald’s U.S. operations Jeff Stratton, said this year the company launched a number of new products and limited buying activity, the purpose is to give consumers more choice, but actually it seems to launch a new product too quickly. From March to July, McDonald updated its menu by adding four new products. Stratton said the rapid introduction of new products brought much challenges to McDonald. Its business became more complex, resulting in impaired quality of customer service.

Stratton added: “Review of the past , I should spend more time to deal with this problem .” In terms of how to introduce new products, McDonald’s managers need to become more intelligent. In order to reverse this situation , McDonald plans to transform 300 stores in the United States for renovations, during this year, more than 465 stores have been renovated yet.