So Hockey’s back and this is one of my all time favorite NHL commercials:
If you watch hockey, you would definitely find this commercial really funny. The person who created this commercial had used one of the most popular NHL stars into the ad. This attracts more people to notice these commercials and would talk amongst their friends. As I remember when this commercial came out, i kept seeing my friends sharing this link to others. Although this is an old commercial, i still consider one of the commercials i would keep watching again and again. I guess this commercial is fun to watch because you would never imagine any of those hockey stars to be like this. Its a fun opportunity to see the other side of the hockey players life. They can be some good actors! However, linking this back to marketing, i think the commercial targets of course to hockey fans. The problem with this commercial is that only people who watches NHL often and knows all the players would understand the commercial. I’m guessing the marketing startegy isnt to attract new people to watch hockey, but to just promote to the current hockey fans that its back.
Lets cheer for the Vancouver Canucks this saturday! GOOO CANUCKS!