That Wonder Bread commercial is just way too cute. Each time when i watch it, it just puts a smile across my face. This commercial attracts customers to watch the full commercial until its done. Well at least it caught my attention to watch the whole commercial and rewatch it again and again. Since Wonder Bread is an official sponsor of the Vancouver 2010 Olympics, the marketing crew has created such a wonderful commercial! Let me describe to you my thoughts about the pros and cons of the commercial.
Pros:
- it linked the Olympics with their brand, therefore differentiates from other bread brands
- the background music is grand, and easily recognized (each time i hear the music from watching TV i already know its Wonder Bread Commercial)
- Can really relate to the kids who want to go to the Olympics (can help target kids to beg their parents to buy them Wonder Bread)
- Can actually tell a good message to kids to have a dream and actually try to reach the dream
- used many CUTE kids to attract people to watch the commercial
Cons:
- didnt tell much information about the bread
- If people didnt know what the brand Wonder is selling, then no one knows what product this commercial is selling
Thats my thoughts about this commercial. What do you think?