I’ve noticed that a lot of company’s have been doing a lot of advertising on facebook. For example, what I’ve been noticing is that the company’s would make “groups” or a sort of brand name on facebook and people will start to “like” the specific store. This way it pops up into the homepage of their friends facebook and helps promote the company to other people. Also, have you noticed the side advertisements, they put “_______(your name) and then the advertisement in order to make it more specialized to each users. Actually, this doesn’t just occur in facebook, but in Google or other websites too. I find that this is quite a smart way of making it personal to each person. Its kind of like those emails we all receive in UBC where it goes “Dear ______”. This does make it more specialized to the customers, however is it effective? In my point of view, it makes no difference since now everyone knows its just a technology playing around with your name in order to grab your attention. Now that i know that most of these advertisements are done by that way, it doesn’t attract me more to look at them.
Categories