Comment on a blogpost

After reading one of classmates, Tifany Gunadi’s post regarding on the unseen boundary of marketing, I am inspired to write about the some application of marketing in religion. The issue that she brought up about using a family centric ads during Thanksgiving in promoting animal awareness is definitely worth to read. I have to agree with her that I too do not support PETA’s way of promoting animal rights this time. Although this platform is effective because of the publicity, it seems to go a little bit overboard. However, just like some other ethical related problems, this matter is subjective. For a further info:
https://blogs.ubc.ca/tagunadi/2013/10/14/peta-thanksgiving-terrorism/

Religion as a brand

Religious people are the most loyal believer. At the same time, it makes them more vulnerable to the “brand” or religion they associate themselves to. According to Mara Einstein, an associate professor of media  studies at Queens college, “people become attached to a religion in the same way someone takes on a brand”. For example, a consumer will most likely support any fund raising events related to the religion although some other religion has a better for of fund raising activity. In marketing terms, they are engaged in brand loyalty. In this post, I would like to highlight a simple application of marketing.

Product

According to Dr. Rawn in my Psychology class last year, from a social psychology perspective, one of the five ways to be happier includes a spiritual contentment. Hence, this product satisfies psychological needs.

Place

The market of the product is wide. Normally, it is being delivered in the sacred places or religious centres.

Promotion

Promotion is made by scholars who are passionate about preaching the religion. Sometimes involved positive word of mouth from devoted practiser. Unlike for products or services, consumers are more willing to share positive feedbacks than negative ones.

Price

Price is the trickiest thing in my analysis. It might be the consumers involvement in terms of anything valuable like time or principles and even their way of living.

Personally, I don’t think anyone would label religion as a transactional operation. A change is often what people are scared of. From my example, it is obvious that marketing is a part of many things in our lives.