I find it interesting how word of mouth can be one of the most effective ways of marketing. How do you start the ongoing process? My all time favorite brand of clothing has to be without a doubt Lululemon! I love being comfy and cozy, yet not looking sloppy when you wear it. What fascinates me is that I found out about Lululemon from other people who wear it. The company didn’t invest millions of dollars in ad campaigns to try and catch the consumers attention, it just happened. Think back through all the commercials you have seen on tv or ads you saw in a magazine, none of them were done by Lululemon. The company’s owner effectively promoted his product by getting people to wear it and let them do the rest because he was confident in the quality of what he was selling.
Today lulu, a canadian owned company has expanded in to the US due to its growing success here. Unfortunately, many Americans haven’t heard of lululemon as much as we have. I am curious to see if word of mouth will be as affective in the US as it is here in Canada. I feel like since the US has such a competitive product market compared to Canada, in order to succeed, Lululemon might not be able to rely solely on people talking about their product and they might have to create an ad campaign to achieve the same success.
What might help them succeed is the fact that todays society is concentrating more on a healthy lifestyle consisting of eating right and exercising regularly. Lululemon has a competitive advantage because they are advertising a line of products, for both men and women, that people can work out in comfortably and, as lame as this sounds, look good doing it. Eventually, I feel Lululemon will have the same amount of success in the States as they do here in Canada due to this shift in lifestyle.
