So I was watching TV yesterday since I know have free time after all those midterms and there was a commercial that was repeatedly played throughout my show. I don’t know if you have seen it but its the new PowerSmart ad by BC Hydro. Thes ads are pretty funny even though they are exagerated, but they are addressing for the most part what people tend to do, to a less extreme extent.
Going green and protecting the environment is one of the key issues around the world because we are all trying to save our planet. It’s interesting how BC Hydro is addressing this idea by using marketing techniques to advertise the idea of being energy efficient. Although the events displayed on the advertisement are overexagerated, it makes the commercial humourous and catches the attention of consumers that are watching TV.
Its easy to do little things to help save the planet like turning of lights when not in the room or turning off the tap when you’re not using it and I feel this commercial reinforces the fact that it’s easy to be green.
