Milk. When I was younger my mom always gave me a glass of milk with every meal but today it seems like more and more kids are missing out on the nutritional value of milk.
Dairy Farmers of America noticed this trend and launched a campaign to try and get more people to drink milk. It started in 1993 with the California Milk processor Board each donating 3 cents towards marketing and advertising their products, thus creating the well know, Got Milk? ads. This small idea became huge in the United States and eventually Canada with countless celebrities promoting the consumption of milk by simply posing with a milk mustache. Then after the success of the Got Milk? campaign, the Dairy Farmers of America launched a more recent Must Drink More Milk campaign which has taken off.
The more recent must drink more milk ads are a funny way to incite people to drink more milk. They have ads on all the common childrens networks such as Family Channel and Teletoon, as well as channels directed towards young adults such as MTV and even the CW. When consumers sit down to watch their favorite shows, at least once during that hour they will see a milk ad and wonder if they drink enough milk.
These campaigns have enabled the launch of websites promoting milk and even a website where you can buy the “products” that are being sold on their infomercial like commercials. Such as the support hat from weakshop.com a branch of mustdrinkmoremilk.com. These ads are hilarious and always get a laugh out of me because they are so random. It seems that the more random/ peculiar the ad, the more people will talk about it and therefore remember their advertisements.
Must you drink more milk?
