Editorial: Adapting you way to the top

This is a really cool article that goes on to talk about adaptability and how it is a must have trait for brands. I found it very applicable to what its being learned in 464 because the marketing landscape is completely changing with the rapid advancement and adoption of social media and digital marketing. One of the winners of the Brand of the Year awards (congrats to all the winners by the way!) was McDonalds because of their Ask us Anything campaign that was run online. They embraced the negative publicity they were getting from consumers about their food and directly addressed the rumours by being transparent. The article goes on to talk about other brand winners and how they have adapted to the changing landscape, in addition to other brands who unfortunately weren’t able to change with the trends. With social media and digital being so prominent, in addition to the internet providing so many more ways for consumers to get information on brands and products. This article just goes to show how important it is for companies to embrace the changes and begin to adapt their business for those changes. If they can accept it early, they can become brand winners and avoid losing because of stubbornness of the new norms.

Just some food for thought… any one else have an opinion?