Recently, we discussed the mobile space and the various opportunities there are for digital marketing on this platform. Many companies however are still trying to determine a way to take advantage of the mobile platform on which billions of consumers are active. There are numerous ways mobile can be used from simply making a mobile friendly website to creating a full blow app. A company who has recently found a way to maximize this space with the hopes of increasing revenues is Indigo books. Many consumers were seeking a way to make their online shopping experience mobile and they have done just that by adding value to a consumers in store experience. Consumers are able to check in when they enter a store, this check in provides them deals and suggestions based on their purchase history. Furthermore, it allows them to access their online wish list. The coolest part of it though is the ability to scan products in the store, then the products will appear on their mobile screen and allow them to purchase it and have it shipped to their house.

Indigo Deepens In-Store Experience

This idea is interesting because it attempts to tackle the trend of online shopping that is becoming increasingly common among consumers. They like the simplicity of having products shipped directly to their door, not having to search a product out in store, or have to leave their house to make a purchase. Indigo is trying to encourage consumers to come to their retail stores while simplifying their purchase experience through the mobile app. Hopefully this new perk to shopping will increase their revenues and drive sales over the next year. Then they can look to make improvements to the app to make the purchase experience even better. Imagine being able to search a book or product on your phone, then it will guide you directly to where it is in the store.

There is ample opportunity in this space and Indigo has found a cool way to leverage mobile and try to better the consumer experience.