Upon learning about entrepreneurship and start-ups in class, I discovered an online lingerie start-up called Adore Me. This company wants a big bite out of Victoria’s Secret’s 35% market share. I believe it is possible for Adore Me, since they utilize strong strategies and offer more than what Victoria’s Secret can.
Adore Me is a fast fashion retailer- with a new collection every month. Photo: Logopond
Adore Me is an online lingerie retailer based in New York. They sell everything that Victoria’s Secret sells, from bras to sleepwear, but for a cheaper price. The company differentiates itself with they its unique value propositions, such as providing a boarder range of sizes, better quality, more comfortable, and fast fashion. They use a direct business model since they are online; therefore they have better customer satisfaction, faster products, and a lower level of inventory. They are also vertically integrated, as their employees have direct contact with the suppliers and customers.
Adore Me has an online style quiz to recommend you collection that best suits your personality. Photo: Adore Me
Everything mentioned above made me believe that Adore Me will continue to grow and possibly exceed Victoria’s Secret one day. Especially after learning about Zappo’s, visual CV, and other e-commerce companies, I believe e-commerce companies will slowly take over the market and surpass storefront companies, as they are so much more convenient and efficient.
Work Cited
Harrington, Cora. “You Get What You Pay For: An Adore Me Lingerie Review.” Lingerie Addict. N.p., 20 June 2013. Web. 12 Nov. 2015
Lutz, Ashley. “How Victoria’s Secret Will Continue To Crush The Competition.” Business Insider. Business Insider, Inc, 8 Sept. 2014. Web. 12 Nov. 2015.
Schlossberg, Mallory. “This Company Determined to Kill Victoria’s Secret Is Becoming a Major Force in the Lingerie Market.” Business Insider. Business Insider, Inc, 10 Oct. 2015. Web. 12 Nov. 2015.
Shontell, Alyson. “Man Raises $8.5 Million For Victoria’s Secret Killer, AdoreMe, Which Sells Half-Price Lingerie.” Business Insider. Business Insider, Inc, 9 July 2013. Web. 12 Nov. 2015.
“Adore Me – The New Face of Lingerie.” Adore Me. Web. 12 Nov. 2015.