Advertisement plays an important in our daily life. For businesses, they need promotion to attract more consumers. Facebook, a below-the-line promotion, is a good promotion channel; because it is not expensive but promote very effectively.

The article has described ten ways to use Facebook to drive in store and online sales. As Internet is becoming more important for us, and Facebook is the no.1 social network, I think Facebook can be a good way to increase awareness. Small businesses would be able to tell everyone about the business without spending a lot of money on advertisement.

However, there are also disadvantages for businesses that only use Facebook as their promotional strategy. If a business’s target customers are the baby boomers, then this would not be a great promotional strategy for the company; because most elders are still not familiar with technology, and they wouldn’t even see the advertisement, which means the promotion is ineffective. Moreover, since communication error may occur when promoting online, consumers may get the wrong information about the business.

In conclusion, I think using Facebook is a good promotional strategy for small business; however, before using it, the business should be clear on its target customer.

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picture: http://creativemixonline.com/category/advertising/