E-reader has always been a hot topic that the public and the professionals are arguing about. However, according to the article, the invention of Amazon Kindle Paperwhite has stopped the argument to some extent. This is mostly due to its design. As it is mentioned in the article, it has a proper size and weight, a lasting battery that can satisfy most of the consumers’ needs. More importantly, the display of Amazon Kindle Paperwhite is the aspect that Amazon is the most proud of. Therefore, it becomes Amazon Kindle Paperwhite’s unique selling point.

Many people may have the question that why is the unique selling point important to a business. I would say that among all types of similar products, what differentiates YOUR product and makes YOUR product attractive to consumers is YOUR unique selling point. In this Amazon case, the design of the display is the key point for Amazon to win over other e-readers. Due to the article, it has a front LED lighting control, a highly responsive touch panel, etc. These make Amazon Kindle Paperwhite have an advantage over others, and it is also the reason that some people commenting that the Amazon Kindle Paperwhite is the best e-reader ever made.

In my opinion, I think even though Amazon did a really great work on differentiating its product by its unique selling point, it is still hard for it to attract many consumers from other competitors. Because there are many similar products on the market and they all have a very solid consumer base such as IPAD from Apple, TouchPad, etc. If Amazon wants to win more consumers, it still has a long way to go.

See the link below to read the article:

http://money.cnn.com/2013/10/07/technology/kindle-paperwhite/index.html