Disney is considered entrepreneurial because it thrives on innovation, new products and new production methods (from Schumpeter’s View of Entrepreneurship). Disney was especially entrepreneurial at the time of its founding, in the 1920s, because Walt Disney was among the first to pioneer the cartoon and animation industry. In a way, he created his own niche market and, in essence, made something out of nothing.

Although Disney’s target market is simply children, there exists a variety of products (films, stores, Disneyland, etc.) that are suitable for everyone. Young children also happen to be the most impressionable age group of all, so exposing them to the “magic of Disney” will leave the product imprinted in their brains for a long, long time (case and point: I still love Disney movies).

At the time of its conception, Disney must have been prone to risk as a result of being the “only one” in its hit-and-miss market. However, through imagination and innovation, Disney was able to quickly, and sizeably, increase its wealth, differentiating it from a small business. Even with the initial entry of Pixar and other filmmaking companies, Disney has proved to remain successful and innovative. I think Disney was, is, and always will be, no doubt one of the most entrepreneurial businesses to ever exist.