In Andrew’s SocialSafe Blog, he discusses the benefits of the recent partnership between Ticketmaster and Facebook. Among these are peer connectivity and the ease of group buying. As an avid music fan myself, I agree with him that this is an incredible idea to connect friends and allow them to share in the experience together, although I do have concerns about privacy rights.
Facebook and Ticketmaster have teamed up to bring customers a unique social networking experience that allows them to tag their seats on an interactive map and browse where friends are sitting.This feature allows customers to post events they are attending, tag a seat near their friends, and pressure other members of their friend group to do the same.
Although this may be viewed as an innovative social service, Ticketmaster CEO Nathan Hubbard did not act with purely selfless motives. “Each time a ticket buyer shared with Facebook friends that he was attending an event, that alert generated $5.30 in additional ticket revenue”, spilled Hubbard. From a marketing point of view, Hubbard is a genius. Without even realizing it, customers are advertising for ticketmaster every time they post an event.
Ticketmaster Delivers Social Connectivity Into Interactive Seat Maps
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I agree and I like the idea that Facebook is connecting with so many other services and useful tool websites nowadays. However, I’m also concerning the less privacy we will have on Facebook, since it just reveals every single thing of what we do to our friends, or maybe even strangers on there all the time.
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