Erin Wallace of Commerce 102 section 102 wrote about the new marketing strategy, Coke had implemented into their toolkit. Coke is a top-level company in the soft drink market. However with the entry of so many competitors, Coke had to find a way to still remain the #1 drink in the mind of consumers.
In her blog, “Share a Coke”, Erin Wallace describes the effects of the marketing strategy of putting your name on a bottle of coke. This boosted sales and created success for the company.
Personally having an uncommon name, I share the frustration of wanting to find my name on a coke bottle. Nevertheless, I believe The “Share a Coke” campaign is a huge success, because it attracts all kinds of consumer’s even people who don’t drink pop. I don’t even drink Coke, but I would still love to have one with my name on it. Personalizing the Coke bottles brought a whole new buzz around an old product. This marketing strategy was extremely well thought out and executed by the company, it allowed them to target all sectors of the market.
Our name is the most personal thing we have, it has our fingerprint and is our identity. Even people with unique names who found trouble trying to find their names on regular things, were able to obtain a bottle with their name. They expanded the “Share a Coke” campaign by creating a personalizing truck that allowed you to type in anything you wanted on the bottle. In Response to Erin’s last comment, Coke has found a way to satisfy your cravings of having your unique name on bottle. All you have to do is keep an eye out for these trucks and your dream will come true.