Remember MySpace?…Hi five?….Msn? These social media networks took the world by storm a decade ago, and then they just disappeared.
Facebook fears they might be in the same situation as they are losing popularity and profit. Society is losing interest in the social phenomenon t
hat changed the way teens interacted. No one updates their profiles or posts any status, the only thing I see on the media site is adds, more adds, and some photos. Even fewer and fewer photos are being posted, with apps such as instagram and twitter stealing most of the users away.
“We did see a decrease in [teenage] daily users [during the quarter], especially younger teens,” – Facebook chief financial officer David Ebersman
Facebook right now is still at the top of the social media-networking ladder, with sales jumping over 60% in the third quarter. However if Facebook wants to remain at the top they have to innovate new ideas to attract teens and keep them involved within the site.
Facebook itself is a marketing funnel, as it generates up to 1.8 billion through Ad revenues. I believe one thing that drives teens away from this social media site is the number of distracting and random ads. Personally I am not motivated to go on Facebook and click a bunch of useless ads that pop us up.
Facebook needs to target the sector of teens and create a business value proposition that will attract users.
http://money.cnn.com/2013/10/30/technology/social/facebook-earnings/