In Commerce class we have spoken about a company’s strategies and value propositions. We have talked about companies such as Walmart for example, a company who pursues competitive advantage through lowering costs and prices.
In Stav’s blog, she talks about a new innovative idea Walmart is looking to incorporate into their system. It’s basically called Walmart Pickup-Grocery. You order your groceries and you come and pick it up at the front door all ready for checkout. This new idea Walmart has come up with, adds to their value proposition canvas. Not only does it make people happier with cheap items, but makes people lives’ easier by limiting the time spent searching for groceries. I believe this new innovative idea would provide extra gain creators, and pain relievers. It relieves the stress of the person trying to find their groceries, and creates many gains.This company has also created a new point of difference from all other grocery stores with this innovative idea. It allows them to stand out even more in the minds of the consumer.
Honestly, I think this is a great idea that Walmart has come up with; this strategy will attract new customers who are looking to speed up their shopping. Personally, I have worked in a factory where I picked out frozen meat/food orders for clients and I have seen this strategy work with my own eyes.