We are exposed to over 5,000 ads every single day of our lives, these ads have the changed the way we live and look at society. Advertising today is a whole lot different from what it was a decade ago.
I personally think advertising went through a revolution, It’s about being smart, creative and FAST nowadays. They call it “Reactvertising”, Ad agencies and marketing sectors of company’s have to react and respond to global issues faster than the next competitor. Seeing numerous ads on the same thing gets boring and worthless, as a viewer I know I only remember the first advertisement I see about a event. I believe marketing is the key to getting a connection with customers, and establishing channels. I can only imagine myself being part of a marketing team for coca cola, how intense and fast every decision is made.
EXAMPLE(oreo reacts to the blackout during the superbowl and creates an ad out of the event)
EXAMPLE(Kit Kat reacts to the iphone 6 bending problem with an ad of their own)
Reactvertising is what I think is the best way to market products, using big events and relating them in ads to your product will attract attention. You want your ad to stand out next to the other thousands of ads. Personally, this and everything marketing has to offer intrigues me.
As of right now I am hoping to go into marketing, the fast & creative mindset, marketing requires you to have inspires me.