As we already know, Social enterprises are companies that use commercial strategies in order to help and make improvements in people’s lives, as well as improvements in our own world that nowadays is facing a lot of environmental issues. What really surprised me is how HopeLab helps its customers with a very unusual product. As it is known, usually video games are seen as a threat for kids’ mental health. However, this company propose not only video games that are not harmful, but that help children who suffer diseases, such as cancer, obesity, etc.
It may sound unrealistic, but surprisingly it is true. For example, HopeLab’s product “Re-Mission” is a video game developed for kids with cancer, in which they pilot a nanobot named Roxxi as she travels destroying cancer cells, battling bacterial infections and managing side effects of the treatment. And it is even more surprising that scientific research has shown that it is an effective tool.
When I read the title of the article announcing this company, I wondered: “It is possible for a business to help people even with issues such as their heath problems?”. So if it possible, imagine how wonderful our world could be with more social entrepreneurs like HopeLab.