Developing from Hongsheng’s and Alan’s blog, i will be commenting on the new trends observed in today’s Marketing age. It’s true that advertisement tactics have become complex as compared to our childhood days. However, i believe this is directly connected to human psychology. As we develop over time, our mind requires something different from the conventional strategies in order to get attention attention. I personally think that the soap commercial marketing it’s product based on sex appeal is a wise idea as most of the other soaps are marketed on their fragrance. Marketing a soap just on it’s fragrance is old and futile and is not that effective anymore.
This change was in the marketing era was inevitable and i believe that marketing strategies would continue to evolve as the time demands.