Apple iOS vs Google Android

Google's Android is quickly becoming a threat for Apple's iOS.

The Mac vs PC war for the personal computers market has existed since the creation of these devices. Nowadays, with the development of smartphones, the new battle is between Apple and Google operating systems. Apple has had the iOS for some years now, and the iPhone is a worldwide success. Oppositely, Google’s Android is quite new, but has had an exponential growth. In the last 6 months, Android phones totaled 32%, while Apple phones reached 25% of market share.

In terms of the features each OS offers, these are basically the same. However, Android’s competitive advantage seems its versatility: it can be installed in any smartphone. On the other hand, Apple insists on exclusivity on their own hardware (iPhone) and one single carrier in the US (AT&T). Some may say Google should develop its own hardware, but that is not their strategy. In any case, Apple’s next tactic should be making their iPhone available for other carriers (i.e. Verizon) in order to keep market share.

It’s true that Google’s success has not meant Apple’s failure until this point, but if Apple does not respond to this aggressive competition, this might happen in the future.

Further reading: Apple and Google’s smartphone war