Walking by the McDonalds on a busy saturday morning, I decided to pop in for some breakfast. What surprised me was that many of the customers were familiar with the menu, I was one of the few who actually took the time to study the menu before lining up.
How does McDonald do it? Even the children, already knew what they wanted in their happy meals. This trend was not only witnessed in Canada, but while I was on vacation in Taiwan, Hong Kong, almost all of their customers walked into McDonalds as if walking into their second home.
From sponsoring Olympics, to donating to charity, McDonalds positions and differentiates their name all around the world. In Taiwan, McDonalds serves soup and deep friend chicken that resembles KFC. In Hong Kong, McDonalds promotes a wider selection of salads and healthy foods. McDonalds successfully targets each country with different menus.
“The Happy Meal” is a controversial marketing scheme. The children go to McDonalds so they can collect toys and gadgets from their meals, however this opens a new front in the escalating war about marketing unhealthy foods to kids.
McDonalds catches the kids while they are young, and they grow up lovin’ it because it is the norm, and the golden arch is literally everywhere.
