As we all know, smartphones are something most people have, or want, making it a large market. The iPhone does especially well, followed by Google’s Android operating platform, which is in very many new phones, dominated by Samsung and followed by LG, following its release of the Nexus 4 phone.  However, it seems as though companies are following Apple in the sense that they want to own the system as well; to own both the interior and the exterior of the phones. Apple has its iOS system that it uses for its iPhones, Google bought Motorola and recently released its own phone, the Moto X, and now Microsoft is buying Nokia to gain smartphone ground with Windows phones. Samsung seems to be the only large company which isn’t seeking, at least yet, to have a unique operating platform for its successful Galaxy phones. But does it even need to? The success of the Galaxy phones would indicate a negative response, but how long will it be until Samsung gets tired of paying Google for its Android system-ware? Looking at the diminishing trend of phone companies, would another operating system even be a plausible challenge to take upon ones company?