Solo ads are part of the toolkit used by many successful marketers. They offer a flexible and consistent supply of traffic for budgets large and small. In essence, a solo ad consists of an email list owner sending out an advertisement on your behalf to a targeted list of subscribers and charging for a certain number of clicks to your offer.
If you are interested in getting started with solo ads, here are six tips to help you create the perfect ad and maximize your marketing success.
The subject line of your offer is the first thing a potential customer will see. It has to fulfill many functions at the same time. It should catch their interest and increase their curiosity. At the same time, you should not use a topic that may seem spammy. At this point, most email users have seen thousands of dubious offers that they have learned to ignore. You must strive to be authentic and entertaining and entice them to read the body of your offer.
Most large organizations send out millions of identical emails to their subscribers. You, on the other hand, are sending a special offer to a targeted and interested list of prospects. The tone of your writing should reflect this, and instead of seeming anonymous and commercial, you can tailor your prose to reflect the interests and concerns of your audience.
The ultimate purpose of your carefully crafted offer is to entice your users to click on your landing page. Here you can collect contact details and draw them into your marketing funnel. You must ensure that the usability and quality of the landing page is suitable and that it matches your offer in tone and intent so that users have a seamless experience when transitioning from one to the other.
Work with a reputable seller
Finding reliable and honest sources of online traffic for your offers is always a challenge. Choosing a reliable seller such as ResultsInspired.com will help you avoid getting ripped off. When you start working with a new provider, buy a small number of clicks at first and slowly increase your ad spend as you have a chance to verify the quality of the traffic. A high-quality vendor will also offer advice on your offer and landing page to make sure they are fully suitable for the list you are mailing to.
Tracking and testing
Your ultimate success with solo ads will depend on the quality of your information and how you integrate that into your advertising strategy. You will need to ruthlessly track every email and response so you can clearly see which offers are connecting with your audience. By testing multiple variations of each ad, and slowly improving on the best-performing examples, you will have a much better return on your budget.
Scale up slowly
One of the easiest mistakes to make when testing a new form of advertising is to spend too much money too quickly. If you start with a small amount of money and test your ads carefully, you can then scale up the ads that work. Try and make your mistakes early and learn from them before increasing your budget.