Randy Grewal's Blog

Comm 299 is great course where you can gain important information about professionalism and understanding the process of getting a job. Some of the important things which I learned were that, not only are you searching for employers to hire you but they spend a lot of money to search for you, so it is important to make yourself available and take many opportunities to get yourself out there. This course also taught me how to create a more professional resume. Looking back at my old resume I still wonder how I was able to get jobs with it as my new resume is much better. The Comm 299 course is a very beneficial course to take and I can’t wait to apply, in the real world, everything it has taught me.

Bill Gates has always been a role model of mine, as the creator of Microsoft, he has accomplished many great things in his life so far. I really admire his strong passion in his interests and his drive, as he was in very knowledgeable, attending Harvard, he put that aside while he followed his true passion. By doing so he became the world’s youngest billionaire at 32. I always believe that you should do what makes you happy and if you have an interest for something, then nothing should stop you from pursuing that interest. He also has strong involvement in philanthropy, as he created the William H. Gates Foundation which later became the Bill & Melinda Gates Foundation.  He demonstrates that, although becoming successful is great, it is important to give back to others in need as well. Bill Gates will always be one of my biggest role models as one day I hope to accomplish great things like he has.

Go Daddy is a web hosting company and internet domain registar and its commercials always surprise me. Their spokesperson is the Nascar driver Danica Patrick and WWE star Candice Michelle. There commercials have really nothing to do with what their product is but I believe they use sexuality to gain the attention of its viewers. I’m not saying it doesn’t grab my attention, it just doesn’t make me want to start a web page. I believe they use this type of paid advertisements to gain free advertisements such as publicity from its viewers.

In my books, I would give Go Daddy good publicity because I enjoy their advertisements and would probably advertise my product in a similar way although other people believe that the Go Daddy commercials are ‘cheesy’. They usually play their advertisements during the Super Bowl where the maturity of the viewers are male so it is understandable why Go Daddy uses sex to gain the attention of the viewers because most times when males see a beautiful girl on the television screen, it is hard for them not to look. When Go Daddy uses sexuality in their advertisements, it is common with their other advertisements although when a company randomly does an advertisement containing sexuality it is usually shocking. During the Super Bowl, PETA launched an ad which had a lot of sexuality in it and created tons of buzz. In that way they did get their name out there whether individuals thought it was good or bad is up to their personal opinion. When looking for a Go Daddy commercial to post on my blog this ad was one of the ads with the least amount of sexuality that I could find and felt I could post.

I am a huge fan of video games and ever since I can remember I’ve been playing video games. There are basically three consoles that run the video game industry which are Microsoft Xbox 360, Sony Ps3 and the Nintendo Wii. Out of those three I believe Xbox 360 is the best and is definitely my favorite. It has games such as Halo and Gears of War which none of the other consoles have and those two games are really big sellers and some of the best games out there. Most of the games on Wii are only for Wii and none of the other consoles have them although I’m not a big fan of Wii as none of their games are challenging and they seem to attract more of a younger audience.

Xbox and PS3 are definitely where the excitement is at. Sony and Microsoft have been in competition in the video game industry for many years. Although Xbox definitely has more of the better games that can be played on its console and not on PS3. PS3 does have free online gaming which is very beneficial as with Xbox you have to by a year or month pass which can cost up to $60 for the year. A lot of gaming now is done online so Sony does have a good advantage offering free online play although all the games the are fun to play online can only be played on Xbox such as Halo and Gears of War. PS3 also had an advantage as they had WiFi on their console but Microsoft recently came out with a new design for their console which includes WiFi and a built in fan to prevent overheating. My decision for best console has always been Xbox, the controller is more comfortable, the games are better and it also feels like playing on Xbox, you play better competitors online than on PS3 but thats just my personal opinion.

Skiing season has arrived! It’s time to hit the slopes and go shred some powder. Get your gear in check with the new line of Electric’s snow goggles. When I saw their release of their EG2 Collection, my jaw dropped and I went straight to the store and bought a pair corpo camo as well as the camobis. Although I purchased a bronze red chrome lens and a platinum lens to get away from the plain look. Electric has been around for many years now and usually comes out with a new design of goggles every year. Their main competitors are Anon, Vonzipper and Oakley. They definitely have some big competitors but something about the look of Electric’s products and their fit makes me a buyer. My style of skiing, along with many others is to be as colorful as possible. I wear the brightest colors to stick out from everyone else and with Electric’s EG2 collection, that won’t be a problem.  They also have great designs on the frame of their goggles. A main feature for the EG2 goggles is their large lens for increased vision which is very important to have as you want to be able to see your surroundings. The price for a pair of Electric EG2 goggles is about 139.99+ ranging from the design you want.

The Axe products have been around for over 20 years and are launched by Unilever. The main focus of the Axe product is to target the grooming needs for young males. In Jonathan Mui’s blog, he expresses how Axe uses sex and humor to target young men and he shows a funny Axe commercial to support his idea. Axe tries to create the idea that if you use Axe products and smell good your chances of attracting females will increase. Which I guess is very true because a bad smell is definitely not going to attract females but how well does Axe actually work. I personally have never bought an Axe product because to me it smells strong and its not the best smell but is decent. Over the years I’ve preferred one o f its competitors, Old Spice. They base their commercials in a similar sense but suggest that by wearing Old Spice you resemble the ideal man that woman want. Though I prefer Old Spice because the smell isn’t too strong and it smells almost fresh, kind of like how you want to smell coming out of the shower as Axe smells like you put a lot of cologne on.

Coke and Pepsi have been competing with each other for many years and use many different marketing strategies to obtain any additional market share from each other. On Angie Wangyue’s blog, she posted a few YouTube videos of the many different commercials where Coke and Pepsi are competing against each other. She thinks that Coke is impossible to compete with and I definitely agree with her. Even though Pepsi is trying its best to compete with Coke, I believe Coke will always have the upper hand. Coke created Vanilla Coke and then Pepsi came out with Pepsi Vanilla. Most people in the world adopted Coke before Pepsi made its way into the country as well. Coke is also famous for shaping the character of Santa Claus. They redesigned the idea of Saint Nicholas to become a big, jolly, white bearded man in a red suit. That is something Pepsi cannot compete with. That impression of Santa has been strong in the world for many years and will remain strong for many years to come. So when people suggest that Coca Cola and Pepsi are relatively close in competition, I think Coca Cola is way ahead of Pepsi.

Getting in the Halloween spirit, I decided to blog about something related to Halloween. I found another blog which blogs about Halloween all year. On 365 Halloween’s blog I found an interesting idea that smartphones have created for Halloween. It is a tracking app for your smartphone and lets parents know where their kids are trick or treating. They came up with a creative name for it called the TrickorTracker™.  The child must have a Android OS phone but the parent can use any smart phone which has Google maps. I think this is a great idea for Halloween as it helps children feel safer and parents don’t have to worry so much.

I’m a huge soccer fan and I’ve played soccer all my life. Soccer is a sport played all around the world and is strongly supported in most countries. In the commercial I really like how Nike captured the culture of soccer and how strong it is in many different geographical regions. It shows that soccer is so huge in some countries that any move could make you or break you. Nike is segmenting using geographic and psycho graphic as it directs it attention to soccer crazed countries and self values. It is trying to attract all types of demographics as well. I really like this commercial because it portrays the pressure on soccer players very well.

I’m a really big fan of speed bikes and this commercial came to mind when Tamar was speaking about the Harley Davidson positioning strategy and how Harley Davidson understood that their bikes are expensive to ride due to high gas consumption but Harley Davidson wants its riders to enjoy the ride and not worry about the gas prices and value the bike and the experiences it gives by riding it. Kawasaki had created a commercial similar to that by expressing that Kawasaki bikes are built for speed and their are rules and enforcers preventing you to enjoy the rush of  riding over 100 mph but that’s what their bikes are made for, to go fast. You own a speed bike to go fast and enjoy the adrenaline rush. I know when I get my kawasaki bike, I won’t be scaried to break a few rules, I just hope my parents will understand when they bail me out of jail.