Of course everyone knows what this is a picture of, its hard not sit in a bus and see the person beside you listening to music on it or playing video games on it. The Apple Ipod Touch is one of the most advanced handheld technologies. It can contain up to 64 GB and also play music, watch movies, play games, record videos and more. One of my favourite features of the new Ipod Touch is Facetime, which is the ability to have conversation with another Ipod Touch user while viewing them on your Ipod Touch so it’s kind of like having a conversation over a webcam. What amazes the most is how much of a change the new Ipod’s are than the first ones (picture below). They don’t look anything alike and the first one was introduced in 2001. Adding the touch screen and the slim figure, the iPod Touch has become a new species relative to the first iPod. Apple is doing well with keeping up with trends and even creating them. This creates a huge competitive advantage over other competitors as there is no other product that can compare with the iPod. Apple is always creating new products and better versions of the old ones so customers always have a reason to come. The iPod has a great worldwide reputation.