I’m a huge soccer fan and I’ve played soccer all my life. Soccer is a sport played all around the world and is strongly supported in most countries. In the commercial I really like how Nike captured the culture of soccer and how strong it is in many different geographical regions. It shows that soccer is so huge in some countries that any move could make you or break you. Nike is segmenting using geographic and psycho graphic as it directs it attention to soccer crazed countries and self values. It is trying to attract all types of demographics as well. I really like this commercial because it portrays the pressure on soccer players very well.