Coke and Pepsi have been competing with each other for many years and use many different marketing strategies to obtain any additional market share from each other. On Angie Wangyue’s blog, she posted a few YouTube videos of the many different commercials where Coke and Pepsi are competing against each other. She thinks that Coke is impossible to compete with and I definitely agree with her. Even though Pepsi is trying its best to compete with Coke, I believe Coke will always have the upper hand. Coke created Vanilla Coke and then Pepsi came out with Pepsi Vanilla. Most people in the world adopted Coke before Pepsi made its way into the country as well. Coke is also famous for shaping the character of Santa Claus. They redesigned the idea of Saint Nicholas to become a big, jolly, white bearded man in a red suit. That is something Pepsi cannot compete with. That impression of Santa has been strong in the world for many years and will remain strong for many years to come. So when people suggest that Coca Cola and Pepsi are relatively close in competition, I think Coca Cola is way ahead of Pepsi.
