Randy Luo's Blog

My name is Randy Luo and I am born in Beijing China. I lived in South Africa for 7 years then moved to Hong Kong 5 years ago. I went to high school in Hong Kong and I pretty much live there right now. I like to travel around, and I have been to New Zealand, Australia, Korea, Thailand, UK, Vietnam, Malaysia, Singapore and Mauritius. I like doing risky things, I bungee jumped in New Zealand 3 years ago and I like those really steep roller coasters.

Marketing is everywhere around us, and a factor of whether or not we buy a product depends heavily on how it is advertised to the customer. So I think taking this course can help me understand more of the marketing schemes behind every company. Combining with the knowledge I received in other courses, marketing can enhance my entrepreneurial skills.

While I was in Hong Kong I can see advertisement in forms of billboards, posters and pamphlets everywhere. Since Hong Kong is also known for its skyrocketing housing price, the real estate sales representatives swamped the street when a new apartment building is done construction.

My favourite all time advertisement/marketing videos are from Vat19, a retailer company that takes another approach to marketing. Instead of sending out tons of boring advertising emails, Vat19 makes funny yet informative youtube videos, and has by far, received millions of views. Vat19 has also grown and expanded quickly from retailing products to a youtube hit.