After a few days of the release of iOS 6, Tim Cook, the CEO of Apple Inc, posted an apology letter on their site about their glichy new maps. In 2010 Apple denied Antenna issues on their new iPhone 4 which lead them to spend millions on iphone cases, this time Apple take an different approach to their situation. In the letter he stated that  “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.” Taki ng an approach that Steve Jobs would try to avoid, but in my opinion it is an approach that shows that apple is for once take the blame.

But If I was Tim Cook, I would have done it differently. In his letter it included different Maps that were available on the app store, making it seem like the company is trying avoid the problem. If I was the CEO, I would allow consumers to be able to go back to Ios 5, the previous version of apple’s operating system.  This would allow uses that could not stand the maps, still have the option to use google maps.

The maps application now uses tomtom’s  data, which lacks features that Google Maps had. Google’s executive chairman Mike Schmidt  thought “it would have been better if they had kept [theirs]. But what do I know?” but because of Google’s Android operating system there are many strains between the two companies.

resources:http://www.apple.com/letter-from-tim-cook-on-maps/
http://www.theprovince.com/business/Apple+culpa+over+Maps+muckup+break+from+past/7316735/story.html