Read: Nokia to conduct ethics review into faked Lumia 920 ad video

At its peak, Nokia was the largest phone retailer in the world. Now in an age predominant with Apple and Samsung handsets, Nokia has slowly seen its smartphone sales decline yearly. As a result, the company is scrambling to release phones like the Lumia 920. The most talked about feature on the smartphone is the 8.7 mega-pixel camera, which features “PureView” stabilization. In a recent advertisement of the video, Nokia compares the “PureView” camera side by the side with one of its ordinary cameras. While the difference is distinguishable, various reports have surfaced claiming that the cameras used to capture the images are not those of the Lumia 920.

Nokia is definitely not the first company accused of false advertising, and it probably won’t be the last. But customers deserve to know what they’re buying, and that is the crucial ethical issue is here. False advertising is illegal in most countries, and I’m sure Nokia is aware of it. When the phone releases in mid-November the sales numbers are sure to take a hit, essentially defeating any purpose of advertising.

Watch the advertisement here (via YouTube):