Twitter’s growth strategy has proven successful as it plans to hear its initial public offering (IPO) level. Since Twitter’s launch in 2006, its community has expanded to 215 million active users on a monthly basis. Its revenue hit $253.6 million through the first half of 2013. From 2011 to 2012, its revenue has tripled and compared to the first half of 2012, the same period in 2013 is double the sales. Twitter’s user base has grown 78% from 2011 to 2012 and 44% in the past year. Despite its decline, only 10% of the 2.4 billion Internet users operate a Twitter account, so there is a growth opportunity. Twitter has become more than just a means of social interaction between friends, but evolved into the center of breaking news stories. As well, Twitter’s potential for online advertising enhances its enormous value.

The business model canvas is extremely helpful in organizing a company’s business. It can provide a snapshot of the company or a development of a future plan. Clearly, Twitter has implemented a well-thought growth strategy as it covered aspects from value proposition to revenue streams. The company is still on the upward ascent to enormous fortunes.

Works Cited
Globe and Mail – http://www.theglobeandmail.com/globe-investor/investment-ideas/strategy-lab/growth-investing/why-140-characters-may-be-worth-15-billion/article14712463/
Image #1 (Tweet keyboard) – http://cdn2.business2community.com/wp-content/uploads/2013/02/twit.jpg
Image #2 (Business Model Canvas) – http://foresightcards.files.wordpress.com/2012/05/business-model-canvas.jpg