If you ask my friends how they would define me, they’d probably respond with something like “cellphone nerd”, “phone person” or sometimes even “Cellphone freak”. Although I do have an interest in mobile phones, I don’t see myself as an know-it-all in that industry but as someone that reads on the latests mobile phone news or technological achievements.
Setting that aside, I encountered this article yesterday on the New York Times explaining the problems employees at Nokia face in their workforce and reasons why they are suffering in the market that they once dominated without any threat less than half a decade ago. The reply that was common amongst those that used to work for Nokia was the difficulty of getting an idea or proposal to the executive team for initiation. Each person had a different set of goals that conflicted with other executives, not to mention the employees that worked for them. As a result, they lost some very capable minds in their company that went ahead elsewhere.
Simply by communications problems inside the biggest cellphone company in the world, Nokia’s market share is slowly being chipped off by new players in the field, notably Apple and HTC. Although Nokia lost their spot in the high-end cellphone market, they must reposition themselves in the low to mid end market where the demand for their phones is still high since their cheap phones are known for their durability and reliability.