Funny how articles I read the night after I have a class in COMM101 are related by coincidence.
Gillette’s gone backwards in tech and is now offering a one-blade version of their famous razors, but there’s a reasoning behind it: they’re targeting a developing market.
There’s a new razor in town! Called the Gillette Guard, its concept goes back to the blueprint of simple razors by having just one blade and a plastic handle-none of those 5-electric-powered-blade madness. This simple razor, début-ing in India, will cost the equivalent of 34 cents USD, making it affordable for the market while allowing P&G to expand their presence and market share on Gillette’s weakest market,caused by the formerly expensive line-up. Although selling such a cheap blade might hurt their brand image a bit, the competitive pricing should attract many buyers by brand perception and fanciness that Gillette blades that are known for in that area.